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Patron of the New

Located in the heart of Tribeca, Patron of the New is a premier luxury destination that bridges the gap between high-fashion runways and global street culture. We curate an avant-garde selection of established fashion houses and emerging designers to provide a unique, trend-setting shopping experience for the modern connoisseur.

Our Mission

Our mission is to define the future of luxury retail by scouting world-class talent and delivering exclusive, boundary-pushing fashion to a global community.